Felfel has gained Toni Hilti Familientreuhänderschaft, operated by the Toni Hilti family from Liechtenstein, as a new investor in the business. The Zurich-based start-up now intends to use this fresh capital injection to refine its smart refrigerator solution. Rico Hilti is set to join the Board of Directors.

Toni Hilti Familientreuhänderschaft (THF) has invested in Felfel, the Zurich-based start-up writes in a press release. Felfel has developed a refrigerator filled with meals prepared in cooperation with small family businesses. An app also provides information with regard to sales, meaning that products can be restocked and available items can accordingly be adjusted. In its role as new investor, THF, which is owned by the Toni Hilti family, will be represented by Rico Hilti, who is set to take a seat on the Board of Directors at Felfel.
This fresh capital injection will be put towards advancing growth and the development of new products, the press release states further. Felfel also outlines in the press release that its clientele already comprises more than 500 companies. However, no information was provided with regard to the gross proceeds generated by the financing round.
“The innovative refrigerator solution developed by Felfel allows many employers to significantly increase the appeal of workplaces and offices in terms of catering options”, comments Rico Hilti in the press release, before adding: “The success seen up to now, also and especially during the challenging year of 2020, highlights the company’s strengths”. The new member of the Board of Directors at Felfel is convinced that the company will continue to develop further on a continuous basis. At the moment, Felfel is in the process of testing a series of new product developments, the press release states.

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