General information

The following information provides a simple overview of what happens to your personal data when you visit this website. Personal data is any data that can be used to identify you personally.

Data collection on this website

This privacy policy applies to the website of Liechtenstein Marketing (https://www.liechtenstein-business.li) and to the personal data collected via this website. For websites of other providers to which reference is made, e.g. via links, the data protection notices and declarations there apply.

Name and contact details of the controller

Liechtenstein Marketing
Äulestrasse 30
9490 Vaduz
Liechtenstein
T 00423 239 63 63
info(at)liechtenstein.li
www.liechtenstein-marketing.li

Categories of personal data collected

Our system automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are

  • Browser type and browser version
  • Operating system used
  • referrer URL
  • Host name of the accessing computer
  • Time of the server enquiry
  • IP address

This data is not merged with other data sources.

If you contact us via the contact form, we will also collect your

  • Surname
  • First name
  • e-mail address
  • Your message
  • Purposes of processing

The processing of personal data on our website is limited to the data required to provide a technically error-free display and to optimise our website.

If you send us enquiries via the contact form, your details from the aforementioned forms, including the contact details you provide there, will be stored by us for the purpose of processing the enquiry and in the event of follow-up questions.

Legal basis

a) The processing of personal data in connection with our website is carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interests in ensuring the stability and operational security of the system.

b) The processing of personal data in connection with the contact form is carried out in accordance with Art. 6 para. 1 let. b GDPR (contract or pre-contractual measures).

c) If you send us an e-mail that is not aimed at concluding a contract, we consider your disclosure of data to be your consent in accordance with Art. 6 para. 1 let. a GDPR.

Cookies

We use session cookies on our website to make our website more user-friendly. Cookies are small files that your browser automatically creates and that are stored on your end device (laptop, tablet, smartphone, etc.) when you visit our website. 

If you do not want this, you can set up your browser so that it informs you about the setting of cookies and you allow them in individual cases. However, we would like to point out that deactivating cookies will mean that you will not be able to use all the functions of our website.

The legal basis for the data processed by cookies is Art. 6 para. 1 lit. f GDPR.

Storage duration

We store the personal data collected each time our website is accessed and files are transferred for a period of 180 days. The data is stored for reasons of data security - in particular to defend against attempted attacks on our web server - as well as to ensure the stability and operational security of our system.

Your personal data in connection with the contact form will be processed by us as long as the contractual relationship remains in place. If no contract is concluded, we will delete the data after responding to your enquiry.

SSL and TLS encryption

This site uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator. You can recognize an encrypted connection by the fact that the address line of the browser changes from “http://” to “https://” and by the lock symbol in your browser line.

If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.

Consent with Usercentrics

This website uses the consent technology of Usercentrics to obtain your consent to the storage of certain cookies on your device or to the use of certain technologies and to document this in compliance with data protection regulations. The provider of this technology is Usercentrics GmbH, Sendlinger Strasse 7, 80331 Munich, Germany, website: https://usercentrics.com/de/ (hereinafter “Usercentrics”).

When you visit our website, the following personal data is transmitted to Usercentrics:

  • Your consent(s) or the withdrawal of your consent(s)
  • your IP address
  • Information about your browser
  • Information about your end device
  • Time of your visit to the website
  • geolocation

Furthermore, Usercentrics stores a cookie in your browser in order to be able to assign the consents you have given or revoke them. The data collected in this way is stored until you ask us to delete it, delete the Usercentrics cookie yourself or the purpose for storing the data no longer applies. Mandatory statutory retention obligations remain unaffected.

The Usercentrics banner on this website was configured with the help of eRecht24. You can recognize this by the fact that the eRecht24 logo appears in the banner. In order to display the eRecht24 logo in the banner, a connection to the eRecht24 image server is established. The IP address is also transmitted, but this is only stored in anonymized form in the server logs. The eRecht24 image server is located in Germany with a German provider. The banner itself is provided exclusively by Usercentrics.

Usercentrics is used to obtain the legally required consent for the use of certain technologies. The legal basis for this is Art. 6 para. 1 lit. c GDPR.

Our newsletter

You have the option of subscribing to our newsletter on our website. Registration is required for this. The following data must be provided as part of the registration process:

  • Salutation (mandatory)
  • First name and surname (mandatory)
  • E-mail address (mandatory)

This information is required for data processing. In addition, you can voluntarily provide further data (date of birth and country). We process this data exclusively in order to personalise the information and offers sent to you and to better tailor them to your interests.

We use the Wilken Software Group's e-marketing suite to send our newsletter. The Wilken Software Group's privacy policy can be found at https://www.wilken.de/datenschutz/. Please also read this privacy policy carefully.  Our newsletter may also contain a so-called web beacon (tracking pixel) or similar technical means. A web beacon is a 1x1 pixel, invisible graphic that is associated with the user ID of the respective newsletter subscriber.

The use of corresponding services enables us to analyse whether the emails containing our newsletter have been opened. In addition, the click behaviour of newsletter recipients can also be recorded and evaluated. We use this data for statistical purposes and to optimise the content and structure of the newsletter. This enables us to better tailor the information and offers in our newsletter to the individual interests of each recipient. The tracking pixel is deleted when you delete the newsletter. To prevent tracking pixels in our newsletter, please set your mail programme so that no HTML is displayed in messages.

By registering, you give us your consent to process the data provided for the regular sending of the newsletter to the address you have provided and for the statistical analysis of user behaviour to optimise the newsletter. This consent constitutes our legal basis for the processing of the aforementioned personal data within the meaning of Art. 6 para. 1 lit. a GDPR. Our legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR also lies in the aforementioned analysis purposes.

There is a link at the end of each newsletter that you can use to unsubscribe at any time. You can unsubscribe from the entire newsletter or only from certain channels. If you unsubscribe from the entire newsletter, all your relevant data will be deleted from our system

Google Tag Manager

We use the Google Tag Manager. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

Google Tag Manager is a tool that enables us to integrate tracking or statistical tools and other technologies on our website. Google Tag Manager itself does not create any user profiles, does not store any cookies and does not carry out any independent analyses. It is only used to manage and display the tools integrated via it. However, Google Tag Manager records your IP address, which may also be transmitted to Google's parent company in the United States.

The Google Tag Manager is used on the basis of Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the fast and uncomplicated integration and management of various tools on its website. If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR. Consent can be revoked at any time.

The company is certified in accordance with the ‘EU-US Data Privacy Framework’ (DPF). The DPF is an agreement between the European Union and the USA, which is intended to ensure compliance with European data protection standards for data processing in the USA. Every company certified under the DPF undertakes to comply with these data protection standards. Further information on this can be obtained from the provider at the following link.

Matomo

This website uses the open source web analysis service Matomo.

With the help of Matomo, we are able to collect and analyse data about the use of our website by website visitors. This enables us to find out, among other things, when which pages were accessed and from which region. We also record various log files (e.g. IP address, referrer, browser and operating system used) and can measure whether our website visitors perform certain actions.

The use of this analysis tool is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in analysing user behaviour in order to optimise both its website and its advertising. If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR. Consent can be revoked at any time.

IP anonymisation

We use IP anonymisation for the analysis with Matomo. Your IP address is shortened before the analysis so that it can no longer be clearly assigned to you.

Hosting

We host Matomo with the following third-party provider:

Sitewalk
Im alten Riet 153
9494 Schaan
Liechtenstein

Google Ads Remarketing

This website uses the functions of Google Ads Remarketing. The provider is Google Ireland Limited (‘Google’), Gordon House, Barrow Street, Dublin 4, Ireland.

With Google Ads Remarketing, we can assign people who interact with our online offer to specific target groups in order to subsequently display interest-based advertising in the Google advertising network (remarketing or retargeting).

Furthermore, the advertising target groups created with Google Ads Remarketing can be linked to Google's cross-device functions. In this way, interest-based, personalised advertising messages that have been adapted to you depending on your previous usage and surfing behaviour on one end device (e.g. mobile phone) can also be displayed on another of your end devices (e.g. tablet or PC).

If you have a Google account, you can object to personalised advertising by clicking on the following link.

The use of this service is based on your consent in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time.

Further information and the data protection provisions can be found in Google's privacy policy here.

The company is certified in accordance with the ‘EU-US Data Privacy Framework’ (DPF). The DPF is an agreement between the European Union and the USA that is intended to ensure compliance with European data protection standards for data processing in the USA. Every company certified under the DPF undertakes to comply with these data protection standards. For more information, please contact the provider at the following link.

LinkedIn Insight Tag

This website uses the LinkedIn Insight Tag. The provider of this service is LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland.

Data processing by LinkedIn Insight Tag

Data processing through LinkedIn Insight Tag

With the help of the LinkedIn Insight Tag, we receive information about visitors to our website. If a website visitor is registered with LinkedIn, we can, among other things, analyse the key professional data (e.g. career level, company size, country, location, industry and job title) of our website visitors and thus better tailor our site to the respective target groups. We can also use LinkedIn Insight Tags to measure whether visitors to our websites make a purchase or take another action (conversion measurement). Conversion measurement can also be carried out across devices (e.g. from PC to tablet). LinkedIn Insight Tag also offers a retargeting function that we can use to display targeted advertising to visitors to our website outside of the website, whereby, according to LinkedIn, no identification of the advertising addressee takes place.

LinkedIn itself also collects log files (URL, referrer URL, IP address, device and browser properties and time of access). The IP addresses are shortened or (if they are used to reach LinkedIn members across devices) hashed (pseudonymised). The direct identifiers of LinkedIn members are deleted by LinkedIn after seven days. The remaining pseudonymised data is then deleted within 180 days.

The data collected by LinkedIn cannot be assigned to specific individuals by us as the website operator. LinkedIn will store the personal data collected from website visitors on its servers in the USA and use it as part of its own advertising measures. Details can be found in LinkedIn's privacy policy here.

Legal basis

If consent has been obtained, the above-mentioned service is used exclusively on the basis of Art. 6 para. 1 lit. a GDPR. Consent can be revoked at any time. If consent has not been obtained, this service is used on the basis of Art. 6 para. 1 lit. f GDPR; the website operator has a legitimate interest in effective advertising measures, including social media.

The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here and here.

The company is certified in accordance with the ‘EU-US Data Privacy Framework’ (DPF). The DPF is an agreement between the European Union and the USA that is intended to ensure compliance with European data protection standards for data processing in the USA. Every company certified under the DPF undertakes to comply with these data protection standards. Further information on this can be obtained from the provider at the following link.

Objection to the use of LinkedIn Insight Tag

You can object to the analysis of user behaviour and targeted advertising by LinkedIn by clicking on the following link.

Furthermore, LinkedIn members can control the use of their personal data for advertising purposes in their account settings. To prevent LinkedIn from linking data collected on our website to your LinkedIn account, you must log out of your LinkedIn account before visiting our website.

YouTube

This website embeds videos from the YouTube website. The operator of the website is Google Ireland Limited (‘Google’), Gordon House, Barrow Street, Dublin 4, Ireland.

When you visit one of our websites on which YouTube is integrated, a connection to the YouTube servers is established. This tells the YouTube server which of our pages you have visited.

Furthermore, YouTube can store various cookies on your end device or use comparable technologies to recognise you (e.g. device fingerprinting). In this way, YouTube can obtain information about visitors to this website. This information is used, among other things, to record video statistics, improve user-friendliness and prevent fraud attempts. Furthermore, the data collected is processed in the Google advertising network.

If you are logged into your YouTube account, you enable YouTube to assign your surfing behaviour directly to your personal profile. You can prevent this by logging out of your YouTube account.

The use of YouTube is in the interest of an appealing presentation of our online offers. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR. If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR. Consent can be revoked at any time.

Further information on the handling of user data can be found in YouTube's privacy policy here.

The company is certified in accordance with the EU-US Data Privacy Framework (DPF). The DPF is an agreement between the European Union and the USA that is intended to ensure compliance with European data protection standards for data processing in the USA. Every company certified under the DPF undertakes to comply with these data protection standards. Further information on this can be obtained from the provider at the following link.

Google Fonts

This site uses so-called Google Fonts, which are provided by Google, for the standardised display of fonts. When you access a page, your browser loads the required fonts into your browser cache in order to display texts and fonts correctly.

For this purpose, the browser you are using must connect to Google's servers. This informs Google that this website has been accessed via your IP address. The use of Google Fonts is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the uniform presentation of the typeface on its website. If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR. Consent can be revoked at any time.

If your browser does not support Google Fonts, a standard font will be used by your computer.

Further information on Google Fonts can be found here and in Google's privacy policy.

The company is certified in accordance with the ‘EU-US Data Privacy Framework’ (DPF). The DPF is an agreement between the European Union and the USA that is intended to ensure compliance with European data protection standards for data processing in the USA. Every company certified under the DPF undertakes to comply with these data protection standards. Further information on this can be obtained from the provider at the following link.

MyFonts

This site uses MyFonts. These are fonts that are loaded into your browser when you visit our website in order to ensure a uniform typeface when the website is displayed. The provider is Monotype Imaging Holdings Inc, 600 Unicorn Park Drive, Woburn, Massachusetts 01801, USA.

In order to check compliance with the licence conditions and the number of monthly page views, MyFonts transmits your IP address together with the URL of our website and our contract data to its servers in the USA. According to Monotype, your IP address is anonymised immediately after transmission so that no personal reference can be made (anonymisation).

Details can be found in Monotype's privacy policy here.

The company is certified in accordance with the ‘EU-US Data Privacy Framework’ (DPF). The DPF is an agreement between the European Union and the USA that is intended to ensure compliance with European data protection standards for data processing in the USA. Every company certified under the DPF undertakes to comply with these data protection standards. Further information on this can be obtained from the provider at the following link.

Yumpu

We use https://www.yumpu.com/ of the company i-magazine AG (‘i-mag’ - Gewerbestrasse 3, 9444 Diepoldsau, CH) on our website. Yumpu provides a digital platform for publishing magazines, brochures or catalogues. Using Yumpu, the content of PDF files is presented as a so-called flip catalogue/flipbook and displayed directly in the web browser without having to load the PDF files.

Switzerland is recognised by the European Commission as a country with an adequate level of data protection in accordance with Art. 45 GDPR. Further information can be found here.

Yumpu sets strictly necessary cookies to ensure basic functions of the service. You can opt out of the use of these cookies at any time by adjusting your cookie settings accordingly. The procedure for doing this varies depending on the browser you are using. Browsers can be set to reject a certain type of cookie or certain cookies. The browser can also indicate when a cookie is being sent. You can do this by selecting the settings in your web browser according to your cookie preferences. However, you may then have to manually adjust some settings every time you visit a website. This may result in some services and features not working properly.

Yumpu uses Google Analytics, a web analytics service provided by Google Inc (1600 Amphitheatre Parkway Mountain View, CA 94043, USA). It is used on the basis of Art. 6 para. 1 sentence 1 lit. f. GDPR. Google Analytics uses cookies that enable your use of the Yumpu service to be analysed. The information generated by the cookie about your use of the website, such as browser type/version, operating system used, referrer URL (the previously visited page), host name of the accessing computer (IP address), time of the server request, is usually transmitted to a Google server in the USA and stored there. The IP address transmitted by your browser as part of Google Analytics is not merged with other Google data. Yumpu has also added the code ‘anonymiseIP’ to Google Analytics. This guarantees that your IP address is masked so that all data is collected anonymously. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and truncated there.

Google Analytics deactivation link: You can prevent Google from recording further visits to this website. Please note: Deleting cookies, using the incognito/private mode of your browser or using a different browser will result in data being collected again. Deactivate Google Analytics.

Log files Yumpu automatically collects and stores information in so-called server log files, which your browser automatically transmits. We store these for up to one month, after which they are deleted. These are

  • Browser type and browser version
  • Operating system used
  • referrer URL
  • Requested URL
  • Time of the server request
  • IP address

This data is not merged with other data sources. Processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of the legitimate interest in improving the stability and functionality of the website. The data will not be passed on or used in any other way.

According to the EU General Data Protection Regulation, you have the following rights:

  • to obtain information about the personal data processed or the categories of personal data processed, the purposes of processing, the categories of recipients to whom your data has been or will be disclosed, the intention to transfer data to a third country or an international organisation, including suitable guarantees, the planned storage period, the existence of a right to rectification, erasure, restriction of processing or objection, the existence of a right to lodge a complaint, the origin of your data if it was not collected by us, and the existence of automated decision-making including profiling and, if applicable, meaningful information on its details;
  • to request the rectification, completion or erasure of your personal data that is incorrect or not processed in accordance with the law
  • require us to restrict the processing of your personal data;
  • in certain circumstances, to object to the processing of your personal data or to withdraw the consent previously given for the processing;
  • to receive your personal data that you have provided to us in a structured, commonly used and machine-readable format or to request that it be transferred to another controller;

Right to withdraw consent

If you have consented to the processing of your personal data by the controller with a corresponding declaration, you can revoke this consent at any time for the future. However, this does not affect the legality of the data processing carried out on the basis of the consent until the revocation.

Competent supervisory authority

In the event of violations of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, in particular in the Member State of their habitual residence, place of work or place of the alleged violation. The right to lodge a complaint is without prejudice to any other administrative or judicial remedy. The complaints authority responsible for this website is

Data Protection Office Principality of Liechtenstein
Kirchstrasse 8
P.O. Box 684
FL-9490 Vaduz

Telephone: +423 236 60 90
E-mail: info.dss(at)llv.li
Website: www.datenschutzstelle.li

Status of the privacy policy
03.12.2024