Always remain connected
An open-air rock concert. Expectant high spirits. Things are happening on the stage. A beam of light and the musicians are suddenly there. First guitar riffs mix with thunderous applause. The music triggers a multitude of emotions.
Open air and genuine musical enjoyment – is that even possible? “It certainly is with us. When it comes to audio perfection, the right light or picture clarity, our products are most likely being deployed,” says Marcel Gstöhl, Chairman of the Board of Directors at Neutrik AG. “And if Neutrik plugs are not being used, your ears will notice,” he adds with a smile. “It is fascinating to note that our technology is used by the best and most famous musicians around the world!”
For nearly 45 years Neutrik has provided the world with professional connectors and systems that are used in the entertainment industry as well as in special industrial applications. The company divides the market into audio technology, lighting technology, television or live broadcasts as well as large LED walls, with a focus on mobile applications at all times. “If reliability is required, then we are involved,” stresses Gstöhl. Back when the electrical engineer originally joined the company, Neutrik was just celebrating its 20th anniversary. Today he chairs the Board of Directors. “In 1995 I encountered a company that was striving with innovation, quality and above all with passion to achieve market leadership in the field of connection technology for audio, video and lighting systems,” he recalls. “In the interim, it has achieved this. The NEUTRIK brand enjoys a high profile and is hugely admired.” A recent anonymous survey of professionals has shown that Neutrik is the most recommended brand in the industry worldwide. “Even in Japan we have a higher recommendation rate than the local competition. And in our view the competition is really good. This is an amazing asset held by Neutrik!”
Founded 1975 in Liechtenstein
Production facilities in Liechtenstein, UK and China
Further branches in the USA, Hong Kong, Germany, France, Switzerland and Japan as well as distribution partners in 99 countries
Approximately 1000 employees around the world, of whom 220 work in Liechtenstein
Neutrik AG manufactures professional connector systems for the mobile entertainment industry (audio, video, light and LED walls) as well as other industrial applications. The global market leader sets industry standards and is known for innovation, outstanding quality and continuity.
More than just a connector
Neutrik AG can trace its origins to the Olympic Winter Games of 1964 in Innsbruck. Audio signals were often lost at this event, because the connectors used were unable to withstand the weather conditions. The acoustic engineer Bernhard Weingartner knew that the more reliable XLR connector from the USA was expensive and rarely available in Europe. So he began developing a more cost-effective, but high-quality equivalent of an XLR connector. In 1975 Weingartner founded Neutrik AG in Schaan together with Gebhard Sprenger and Josef Gstöhl, with the aim of developing innovative products for interface connections between mechanical and electronic components.
The passion and astuteness of the founders continue to characterise the company to this day. Although Neutrik has continued to expand in this conservative sector, and now has nearly 1000 employees, it has managed to maintain its start-up mindset and structure. Marcel Gstöhl is firmly convinced: “Despite our size, we need to remain entrepreneurs and not be overwhelmed by structures or excessive organisation. That would overly constrain our flexibility and agility.”
Fun fact: The perfect pitch
Only 1% of the population and 20% of professional musicians have perfect pitch. These people can identify a tone with precision and can classify this irrespective of chords. This ability can only be learnt – if at all – consciously or unconsciously at the age of up to 6 through musical experience. People with normal hearing, with so-called “relative pitch”, can only identify whether a tone is loud, quiet, higher or lower than a certain reference tone.
The customs union with Switzerland and membership of the European Economic Area (EEA) mean Liechtenstein-based companies benefit from easy access to around 520 million customers. Neutrik also benefits from this competitive advantage because, despite the high purchasing power of Liechtenstein's almost 40,000 inhabitants, the domestic market is inevitably very limited. Almost all companies, regardless of their size or industry, operate internationally with their products. Neutrik likewise ventured into the international arena right from the outset: The very first delivery went to the USA in 1975. The ability to listen as well as to take up and realise customer ideas led Neutrik to set global industry standards from the very beginning, enabling it to consolidate its leading role in the technically and qualitatively demanding professional audio industry.