In the sporteo innovation seminar, students at the University of Liechtenstein have developed new business models in sports management. The winners will continue to work on their business ideas together with sporteo Int. Sportmanagement AG from Schaan.

The task set to the 25 students on the International Management & Entrepreneurship Bachelor’s degree program at the University of Liechtenstein was no easy one. They should develop models that “use the emotional side of sport and decades of experience that sporteo holds in the area of sports management” in order to “reach even more people with innovative platform solutions and make more money as a result,” the University of Liechtenstein reported in a press release. They were supported by experts from the sports management company and the Chair of Strategic Management and Entrepreneurship at the University of Liechtenstein.

On 22 May, the sporteo jury was to announce the winning business idea. The University of Liechtenstein reveals that the jury’s decision was extremely difficult because the presentations were so impressively varied. The sport management company from Schaan therefore decided to choose two winners. One is “an innovative solution for the flexible design and posting of banner advertising for SMEs” and the other is for “a platform solution to promote sports events as team building opportunities for companies”. Both winners will now be developing their business ideas further in collaboration with sporteo.

Back to overview